The Do’s and Don’ts of Marketing Your Film

Marketing and promoting your film can seem like an overwhelming task, especially if you’ve never done it before. In the end though, there are some basics that apply to all marketing efforts, whether it’s for your small indie flick or a major motion picture release. Here are some of the basic things you need to know about marketing your film and how you can do it effectively!

Do create a detailed plan

Creating a detailed plan is the first step in marketing your film. This plan should include all the aspects you’ll need to think about when marketing your film, such as distribution, where to promote it, how to promote it and what content you’ll need. Creating this roadmap will help make sure that you’re prepared for every aspect of releasing your film.

Do share on social media

It is important to create a presence on social media because that is how many people consume content these days. There are different platforms for you to use, but the two most popular ones are Facebook and Twitter. You should post about your film when you have new updates, such as an upcoming screening or trailer release. You can also share your posts on other networks like LinkedIn or Instagram.

Do build an audience before you release

Building an audience is one of the most important things you can do to promote your film. If you’re planning a crowdfunding campaign, this is especially important, as it will help you get more people on board with donating to your project. However, if you don’t have any followers, this can be difficult.

Do find a good audience

Finding an audience for your film is the most important part of marketing. You need to reach the people who will be interested in seeing it. The best way to find them is to do research on demographics. Once you know who they are, you can tailor your marketing message to talk directly to them.

Don’t wait until the last minute

It’s easy to get bogged down with the big picture when you first start out. You may be so excited about getting your movie made that it’s hard to think about marketing. But, if you want to see it flourish, then make sure that you have a plan for promotion from the beginning.

Don’t rush it

Don’t rush the process. It took years to get this film made, so it will take time to promote it. The more you think about marketing your film before you’re finished, the better prepared you’ll be for when the release day comes.

Don’t give up

Marketing your film is a difficult task. There are so many different options out there that it can be overwhelming. It can feel like you’re just throwing spaghetti at the wall to see what sticks, but don’t give up! Remember that every little bit helps, no matter how small or insignificant. You never know which marketing tactic will work best for you.


Marketing your film is an exhausting, time-consuming process. It can be daunting to know where to start, but hopefully this guide has given you a foundation for marketing your film. With these do’s and don’ts in mind, you should have no problem getting the word out about your film!

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